We all go through changes as we grow up and so does Swancy. It’s been a year and a half since we launched the app - after spending another one developing it - so we thought it was time to get Swancy a more grown-up look.
In the last few months we have been working with Type Creative to develop a new brand identity for Swancy and we are happy with the new, more modern look we have created.
We also thought we needed more space to explain who we are and what we believe in. So we developed a new website to tell our story, and a blog where we can share tips and opinions, as well as the stories from swappers, thrifters and other people who are trying to enjoy fashion sustainably or to live an eco-friendly lifestyle.
We'd love to share your story and your opinions as well, so if you'd like to share it with us get in touch (you can find the details on our Contact page) and send us photos, news and any piece of content that you'd like to see on the Swancy blog.
We are very proud of what we have created so far: an app with nearly 3,000 users available in Norway and in the UK, and equipped with the key functionalities needed to make swapping easy and accessible to everyone. And now, we are very proud to reveal a brand identity that better reflects who we are, our vision and what we stand for.
We'd love to hear your thoughts on Swancy’s new look as well, so if you have any feedback, just let us know.